Forecourt Trader - 30 years at the heart of the fuel retailing community

Volvic revival

01 May, 2007
Page 42 
New Volvic Revive is a water-based energy drink with no added sugar but added plant extracts including ginseng and guarana.
It comes in citrus kick and berry blast flavours, in 50cl bottles with a convenient sports cap.Steve Flanagan, category strategy manager at brand owners Danone, says Revive not only hydrates but it increases altertness making it "the perfect solution for those on the go looking for a refreshing pick-me-up."At the same time, Danone is relaunching Volvic Touch of Fruit. From this month, it is available in original or sugar-free variants in flavours including lemon & lime, orange & peach and strawberry.Volvic is backed by a £7m marketing campaign during 2007 including a new TV commercial featuring Alan, a talking T-rex, and an 'educating volcano' called George. 020 8799 1000



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Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East130.9367.90138.13126.75
East Midlands130.73139.73126.64
London130.73139.60127.04
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
Scotland130.6059.30137.24126.23
South East131.4566.90139.66127.42
South West130.7674.90137.94126.68
Wales129.84136.06125.42
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

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