Forecourt Trader - 30 years at the heart of the fuel retailing community

Mars gets bigger - everyday

01 May, 2007
Page 42 
Confectionery continues to provide forecourt retailers with excellent sales opportunities, according to a new report by Mars. The company claims to be the only major confectionery manufacturer to have increased its share of chocolate sales in 2006 (by 0.5% to 27%), despite a slight market decline. Its performance was driven by 2.5% growth in the 'everyday chocolate' category. "Mars' policy of investing in fewer, but bigger and better promotional activities has been very successful in driving incremental sales," says trade relations manager Andrea Taylor. She says retailers can look forward to more of the same in 2007, including a big push behind Snickers, with a link to the new Die Hard 4 film, and a campaign featuring Mr T from the A-Team. In the meantime, forecourt retailers could achieve more than £3,000 worth of extra confectionery sales a year - an extra £700 profit - simply by getting confectionery displays right, with a range and display that reflects shopper behaviour. Sharing bags are increasingly important to forecourts, with bitesize pouches accounting for 20% of total confectionery sales in forecourts, where retailers should also capitalise on the impulse opportunity by stocking their best-selling products at the till.

  • Weekly
    Retail
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    wholesale
  • Daily
    Average
Weekly retail fuel prices: 10 June 2019
RegionDieselLPGSuper ULUL
East135.3166.90140.93130.00
East Midlands134.59140.57129.69
London134.50141.91130.33
North East133.19142.40129.15
North West134.1363.90139.73129.13
Northern Ireland131.34135.32128.05
Scotland134.25140.07129.86
South East135.2562.40141.74130.52
South West134.5167.90140.57129.57
Wales133.6764.90137.30128.83
West Midlands134.34140.64129.70
Yorkshire & Humber133.72140.40129.24

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