Forecourt Trader - 30 years at the heart of the fuel retailing community

Driving loyalty

01 June, 2007
Page 65 
PSD-Codax has come up with a flexible solution for rewarding loyal customers and driving carwash use. Its new Codax Smart Card can be used for multibuys, wash clubs and loyalty promotions.
When a card is inserted, the Codax terminal can offer members-only prices that are not available to walk-up customers. Retailers can also encourage greater use of facilities by selling a series of washes, each of which is valid for a week at a time.01275 866 910

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As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?