Forecourt Trader - 30 years at the heart of the fuel retailing community

Choozers are oozers

01 June, 2007
Page 66 
Choozers is the latest launch from the Starburst brand. The new sweets build on the strength of the popular fruit chew but have centres filled with fruity 'ooze'.
There are three varieties: orange & mango, raspberry & orange and pineapple & orange. All are available in bags (rrp £1.25) and sticks (36p).The launch is supported by a £2.3m TV campaign as well as sampling and a range of pos material.Coinciding with the launch of Choozers, is a packaging redesign for the rest of the Starburst range. This uses a 'bursting with real fruit juice' message. 01753 550055



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