Forecourt Trader - 30 years at the heart of the fuel retailing community

Britvic's brain power

01 July, 2007
Page 44 
Britvic has introduced a new pack design for Drench in a bid to attract new buyers to the brand.
There's a new easy-grip bottle shape in 500ml and 750ml sizes, both with a sports cap. The pack design also features a cleaner, crisper look.Britvic is investing £2.4m in a national marketing campaign for the drink from this month through to September. New advertising uses the tagline 'Your brain is 75% water - keep it topped up, stay drenched'.According to Nielsen data, bottled water is the third largest sub-category in soft drinks, worth 643m in 2006, up 11% on the previous year. 01245 261871



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East133.73138.71126.93
East Midlands132.86137.09126.21
London133.50140.13127.73
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
Scotland132.76140.06126.01
South East133.78139.62127.48
South West133.17138.78126.51
Wales132.4055.70133.90125.75
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?