Forecourt Trader - 30 years at the heart of the fuel retailing community

Britvic's brain power

01 July, 2007
Page 44 
Britvic has introduced a new pack design for Drench in a bid to attract new buyers to the brand.
There's a new easy-grip bottle shape in 500ml and 750ml sizes, both with a sports cap. The pack design also features a cleaner, crisper look.Britvic is investing £2.4m in a national marketing campaign for the drink from this month through to September. New advertising uses the tagline 'Your brain is 75% water - keep it topped up, stay drenched'.According to Nielsen data, bottled water is the third largest sub-category in soft drinks, worth 643m in 2006, up 11% on the previous year. 01245 261871



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Weekly retail fuel prices: 4 December 2017
RegionDieselLPGSuper ULUL
East123.58130.62120.93
East Midlands123.16130.32120.77
London123.2559.90131.38120.75
North East122.35132.49120.16
North West122.98129.97120.61
Northern Ireland121.8469.90128.03119.82
Scotland123.3251.80128.38120.40
South East123.7567.90131.79121.27
South West123.43131.64120.92
Wales122.8253.70129.45120.15
West Midlands122.7465.40130.54120.28
Yorkshire & Humber122.9061.90132.25120.59

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