Forecourt Trader - 30 years at the heart of the fuel retailing community

Britvic's brain power

01 July, 2007
Page 44 
Britvic has introduced a new pack design for Drench in a bid to attract new buyers to the brand.
There's a new easy-grip bottle shape in 500ml and 750ml sizes, both with a sports cap. The pack design also features a cleaner, crisper look.Britvic is investing £2.4m in a national marketing campaign for the drink from this month through to September. New advertising uses the tagline 'Your brain is 75% water - keep it topped up, stay drenched'.According to Nielsen data, bottled water is the third largest sub-category in soft drinks, worth 643m in 2006, up 11% on the previous year. 01245 261871



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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