Forecourt Trader - 30 years at the heart of the fuel retailing community

Guinness kicks off

06 September, 2007
Page 44 
Diageo GB is investing more than £6m in a new rugby-themed advertising campaign for Guinness to coincide with the World Cup. Entitled "Seconds from Greatness", it highlights the connection between the black stuff and rugby by drawing parallels between the enjoyment of great rugby moments and those of a pint of Guinness.
The ads will run until the end of October across TV, press and digital media.A range of on-pack offers and POS material for Guinness Draught in a can should create extra profit opportunities. This will include the chance for customers to get their hands on a limited-edition rugby t-shirt - free with large-size packs or £4.99 with mid-size packs.0845 7515101



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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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