Forecourt Trader - 30 years at the heart of the fuel retailing community

A lot more bubbles

01 March, 2005
Page 67 
Nestlé Rowntree has unveiled a programme of activity for its £75m Aero brand, including the launch of a bitesize product expected to add £28m in sales this year.
Available from April 4, Aero Bubbles are dual-coloured, bitesize balls of bubbly peppermint Aero and comes in a 42g impulse pack (rrp 43p) and a 147g sharing resealable pouch (rrp £1.49).Graham Walker, sales communications manager at Nestlé Rowntree, said: “We expect it will stimulate interest in Aero and bitesize, generating incremental sales.”In addition, Aero Milk and Aero Peppermint blocks will grow in size from 125g to 150g with no extra cost to the shopper. And two new flavours – sticky toffee and Irish cream – will also be added to the blocks range. All blocks have a rrp of £1.29 and will feature a new flow-wrapped packaging. Aero will also benefit from an improved recipe and a £6m support programme including TV advertising, outdoor media, sampling and PR.0800 073 0200

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 24 June 2019
RegionDieselLPGSuper ULUL
East Midlands131.6068.90140.85127.71
North East129.66138.96126.73
North West131.00139.23127.30
Northern Ireland128.51131.73125.73
South East132.2960.90140.20128.42
South West131.66136.77127.64
West Midlands131.3459.90139.08127.72
Yorkshire & Humber130.65141.05127.11

Most read

As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?