Forecourt Trader - 30 years at the heart of the fuel retailing community

Aunt Bessie's Best

08 October, 2007
Page 78 
Tryton Foods is launching Aunt Bessie's Best - premium Yorkshire puddings, which are 20% bigger than your standard pud. They are cooked for longer before freezing to make them lighter and crispier.
Sales at Aunt Bessie's have more than doubled in the past six years. And Tryton commercial director, John Hendy, expects the new product to add £2m to the market within a year due to its premium positioning.He said: "This premium Yorkshire pudding will help to put value back into a sector which, traditionally, has suffered from price deflation."A range makeover means the puds also have improved packaging aimed at giving the brand more in-freezer impact, while Aunt Bessie herself has been re-illustrated to give the branding a more premium feel.A pack of eight has a rrp of £1.49. 01482 223223



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East132.7964.90140.57129.31
East Midlands132.3882.90140.96129.04
London132.00142.39129.64
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
Scotland132.0552.70140.43129.27
South East132.9759.90141.37129.82
South West132.33140.93128.95
Wales131.33136.85128.40
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?