Forecourt Trader - 30 years at the heart of the fuel retailing community

Natural goodness

08 October, 2007
Page 78 
Birds Eye has launched Omega 3 Fish Fingers.
Sourced from a Marine Stewardship Council (MSC) certified fishery, the Omega 3 Fish Fingers are made from 100% Alaskan pollock fillet, a natural source of the fatty acids.Backed by a £7.5m marketing campaign, the company says the launch will build on its 76% value share of the sector. The support includes TV, press, online and PR as well as a 'Be Mortage Free' on-pack promotion.Ian Crichton, Birds Eye marketing manager, says, "The launch of Birds Eye's Omega 3 Fish Finger is set to spark growth in volume sales as it gives mums another great reason to cook fish fingers more often for their families, putting more profit at retailers' fish finger-tips!"A pack of 12 has a rrp of £1.99 and should be sold alongside Birds Eye cod 10 fish fingers, which have a rrp of £2.05. 0800 332277

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Weekly retail fuel prices: 8 October 2018
RegionDieselLPGSuper ULUL
East Midlands135.6273.90140.59131.07
North East135.0670.90142.98130.55
North West135.71142.42131.11
Northern Ireland134.66136.90130.45
South East136.57142.77132.19
South West135.9457.90141.56131.84
West Midlands135.1664.90142.37130.86
Yorkshire & Humber134.85143.21130.73

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