Forecourt Trader - 30 years at the heart of the fuel retailing community

Auntie's new spuds

06 November, 2007
Page 40 
Heinz is extending its Aunt Bessie's range with the introduction of extra crispy roast potatoes and crinkle cut chips.
The launch is part of the company's ongoing commitment to invest in its Aunt Bessie's and Weight Watchers from Heinz brands in order to drive the frozen category forward.Next year will see Heinz invest a further £5m in even more consumer research, leading innovation and advertising."The Aunt Bessie's brand is a major player in the frozen potato market and this is due to Heinz's continued commitment to consumer and category research," comments Amanda Walker, marketing director, Heinz Frozen UK."Extra crispy roast potatoes have already been successfully launched in the US where they delivered 50% incremental sales to the frozen potato category." Aunt Bessie's crinkle cut chips have a rrp of £1.69 (907g) and Aunt Bessie's extra crispy roast potatoes have a rrp of £1.69 (800g).01482 223223

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 5 November 2018
RegionDieselLPGSuper ULUL
East Midlands136.83141.29130.21
North East136.6271.90142.91129.54
North West136.76141.04129.86
Northern Ireland135.4675.90137.30129.71
South East137.69142.71131.15
South West136.8967.90141.98130.79
West Midlands136.33141.77130.01
Yorkshire & Humber136.0163.90142.42129.74

Most read

As Jet buys sites for the first time since selling its company owned network off in 2001, will this be part of a significant, growing trend for oil companies?


See all events