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Goo-d campaign

05 December, 2007
Page 46 
Cadbury Creme Eggs will get an early sales push next year via a £4.5m ad campaign.
Cadbury Trebor Bassett (CTB) is launching a new series of quirky TV ads on January 1 with the tagline "Here today, goo tomorrow".The campaign for the eggs aims to ensure retailers benefit from a fast start to the 2008 Easter season, which is two weeks shorter than last year.For the first time the egg will star as a character in its own right in the ads as it goes on a mission trying to 'release' its goo.The commercials have been designed to communicate the light-hearted and playful nature of the brand while also highlighting what makes Cadbury Creme Egg so distinctive - the 'goo' in the centre.The eggs (rrp 40p) will be available from the end of December. Point of sale material will be available.0870 2400861

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Weekly retail fuel prices: 19 August 2019
RegionDieselLPGSuper ULUL
East Midlands132.1066.40141.37129.07
North East130.85144.25128.58
North West131.60139.66128.82
Northern Ireland129.13134.50126.35
South East132.8662.50141.62129.81
South West132.24138.89129.06
West Midlands131.8660.90141.24128.98
Yorkshire & Humber131.40140.49128.65

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