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Goo-d campaign

05 December, 2007
Page 46 
Cadbury Creme Eggs will get an early sales push next year via a £4.5m ad campaign.
Cadbury Trebor Bassett (CTB) is launching a new series of quirky TV ads on January 1 with the tagline "Here today, goo tomorrow".The campaign for the eggs aims to ensure retailers benefit from a fast start to the 2008 Easter season, which is two weeks shorter than last year.For the first time the egg will star as a character in its own right in the ads as it goes on a mission trying to 'release' its goo.The commercials have been designed to communicate the light-hearted and playful nature of the brand while also highlighting what makes Cadbury Creme Egg so distinctive - the 'goo' in the centre.The eggs (rrp 40p) will be available from the end of December. Point of sale material will be available.0870 2400861



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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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