Forecourt Trader - 30 years at the heart of the fuel retailing community

Goo-d campaign

05 December, 2007
Page 46 
Cadbury Creme Eggs will get an early sales push next year via a £4.5m ad campaign.
Cadbury Trebor Bassett (CTB) is launching a new series of quirky TV ads on January 1 with the tagline "Here today, goo tomorrow".The campaign for the eggs aims to ensure retailers benefit from a fast start to the 2008 Easter season, which is two weeks shorter than last year.For the first time the egg will star as a character in its own right in the ads as it goes on a mission trying to 'release' its goo.The commercials have been designed to communicate the light-hearted and playful nature of the brand while also highlighting what makes Cadbury Creme Egg so distinctive - the 'goo' in the centre.The eggs (rrp 40p) will be available from the end of December. Point of sale material will be available.0870 2400861

My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?