Forecourt Trader - 30 years at the heart of the fuel retailing community

Red Bull's big push

05 December, 2007
Page 46 
Red Bull is spending more than £2m to drive customer awareness this Christmas. Activity will include TV and cinema advertising.
Red Bull says its sales increased by 13% last Christmas.Caroline Jacomb, Red Bull trade marketing channel manager, says: "Christmas provides the ideal opportunity for retailers to maximise their sales as the hectic festive season kicks in and consumers make long journeys to visit relatives, face the crowds on the high street and still want to make it to those parties on top form."Sales of both single cans and multipacks will be soaring so it's important that retailers don't miss out and have high availability and visibility in store. As well as the main fixture or fridge, retailers should have a secondary unit siting next to spirits or at the till point to take advantage of associated and impulse purchases." 020 7434 5750



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 February 2019
RegionDieselLPGSuper ULUL
East129.2257.90129.92120.18
East Midlands128.8581.15131.08119.59
London129.4365.90132.55119.95
North East127.76131.63117.87
North West128.6357.70132.07118.91
Northern Ireland127.32125.70118.52
Scotland128.94129.47118.93
South East129.7257.70130.97120.45
South West129.1067.90129.70120.06
Wales128.23130.05118.68
West Midlands128.68132.84119.37
Yorkshire & Humber128.22130.47118.63

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