Forecourt Trader - 30 years at the heart of the fuel retailing community
Big squeeze
Published:  05 December, 2007

Heinz is branching out into mustard for the first time with a product aimed at those who like milder sauces.

Heinz English mustard is being launched in a 270g squeezy 'handy pack' format - this follows the successful introduction of the Heinz salad cream handy pack range in April.

Recommended retail price is £1.29.

Mike Docherty, Heinz marketing manager, says: "Research shows that the nation's love affair with mustard is thriving but families in particular find existing ranges a bit too hot for everyday use."

According to Docherty, the mustard category is worth £25m.

He adds: "By tapping into consumer trends and leveraging our expertise, we will further expand the market and drive sales for retailers."

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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