Forecourt Trader - 30 years at the heart of the fuel retailing community
Big squeeze
Published:  05 December, 2007

Heinz is branching out into mustard for the first time with a product aimed at those who like milder sauces.

Heinz English mustard is being launched in a 270g squeezy 'handy pack' format - this follows the successful introduction of the Heinz salad cream handy pack range in April.

Recommended retail price is £1.29.

Mike Docherty, Heinz marketing manager, says: "Research shows that the nation's love affair with mustard is thriving but families in particular find existing ranges a bit too hot for everyday use."

According to Docherty, the mustard category is worth £25m.

He adds: "By tapping into consumer trends and leveraging our expertise, we will further expand the market and drive sales for retailers."

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
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West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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