Forecourt Trader - 30 years at the heart of the fuel retailing community

New look for Coke

04 February, 2008
Page 42 
Coca-Cola is going back to its roots with a new packaging design across its entire range.
The new look incorporates the most iconic elements of the original red and white design created by the company in 1886, but with a modern twist.In a bid to encourage customers to think green, the packaging also displays the 'Recycle Now' mark. Cathryn Sleight, marketing director for Coca-Cola GB, says: "This visual identity retains the iconic visual elements of the Coca-Cola brand but presented in a simpler, bolder and more modern way for our customers."The company is also putting short inspirational messages on the benefits of recycling cans on the cardboard outer wraps of multipacks of Coca-Cola and Coke Zero. 08457 227222



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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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