Forecourt Trader - 30 years at the heart of the fuel retailing community

New look for Coke

04 February, 2008
Page 42 
Coca-Cola is going back to its roots with a new packaging design across its entire range.
The new look incorporates the most iconic elements of the original red and white design created by the company in 1886, but with a modern twist.In a bid to encourage customers to think green, the packaging also displays the 'Recycle Now' mark. Cathryn Sleight, marketing director for Coca-Cola GB, says: "This visual identity retains the iconic visual elements of the Coca-Cola brand but presented in a simpler, bolder and more modern way for our customers."The company is also putting short inspirational messages on the benefits of recycling cans on the cardboard outer wraps of multipacks of Coca-Cola and Coke Zero. 08457 227222

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Weekly retail fuel prices: 12 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.51130.41119.75
North East121.9159.90130.37118.93
North West122.10129.79119.33
Northern Ireland121.63127.90119.50
South East123.38130.89120.64
South West123.01129.58119.87
West Midlands121.9062.90131.05119.12
Yorkshire & Humber121.76131.69118.84

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