Forecourt Trader - 30 years at the heart of the fuel retailing community

New look for Coke

04 February, 2008
Page 42 
Coca-Cola is going back to its roots with a new packaging design across its entire range.
The new look incorporates the most iconic elements of the original red and white design created by the company in 1886, but with a modern twist.In a bid to encourage customers to think green, the packaging also displays the 'Recycle Now' mark. Cathryn Sleight, marketing director for Coca-Cola GB, says: "This visual identity retains the iconic visual elements of the Coca-Cola brand but presented in a simpler, bolder and more modern way for our customers."The company is also putting short inspirational messages on the benefits of recycling cans on the cardboard outer wraps of multipacks of Coca-Cola and Coke Zero. 08457 227222



  • Weekly
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Weekly retail fuel prices: 19 February 2018
RegionDieselLPGSuper ULUL
East124.25131.40121.51
East Midlands123.31131.42120.42
London123.68131.62121.32
North East122.66132.61119.81
North West123.1062.40130.04120.38
Northern Ireland122.5969.90128.90120.71
Scotland123.6452.70128.72120.42
South East124.0061.30132.15121.67
South West123.80131.55120.81
Wales123.0952.70129.85120.31
West Midlands122.56132.56120.01
Yorkshire & Humber122.5561.90131.42119.82

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