Forecourt Trader - 30 years at the heart of the fuel retailing community

Smoothie operator

04 February, 2008
Page 44 
Britvic is relaunching its PJ's Smoothies brand with lower price points and a focus on four key flavours in a bid to attract new consumers to the category.
In a recent survey, price was named as the biggest barrier to smoothie consumption for 42% of consumers. By removing this barrier, Britvic aims to open up the smoothie market.The repositioning follows a series of successful trials conducted last year which saw sales more than double when 1ltr cartons were pricemarked at £1.99.The new price points have been achieved by focusing on four flavours with broad market appeal.To help retailers capitalise on this opportunity, Britvic is giving readers the chance to win a case of each variant: apple, kiwi & lime; orange, mandarin & guava; strawberry, apple & rhubarb; and strawberry & banana. Ten prizes are up for grabs.

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Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East Midlands130.73139.73126.64
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
South East131.4566.90139.66127.42
South West130.7674.90137.94126.68
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

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