Forecourt Trader - 30 years at the heart of the fuel retailing community

Busy time for Kraft

31 March, 2008
Page 68 
Kraft Foods is putting some heavy investment behind a flurry of launches and revamps aimed at making its range more c-store friendly.
The company is strengthening its Toblerone range with the launch of a 35g fruit & nut bar this month. The new size extends the existing range - Toblerone introduced fruit & nut 100g and 400g bars last year - and will be backed by a £4m media campaign, including a six-month sponsorhip of ITV1's Pushing Daisies.The bars come in shelf-ready display packs of 36, with a rrp of 38p.Kraft has also launched Oreos into the UK, with a £4.5m media campaign including TV advertising.The sandwich-style biscuits come in 165g packets as well as a 66g pack and a 115g Mini Oreos pack.Meanwhile, Dairylea cheese has been given a revamp. The 85g Dairylea portions have been replaced with a 160g pack, rrp £1.15. And look out for Dairylea Dunkers with a new Nachos variant for dipping, rrp 65p.01242 236101



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?