Forecourt Trader - 30 years at the heart of the fuel retailing community

Busy time for Kraft

31 March, 2008
Page 68 
Kraft Foods is putting some heavy investment behind a flurry of launches and revamps aimed at making its range more c-store friendly.
The company is strengthening its Toblerone range with the launch of a 35g fruit & nut bar this month. The new size extends the existing range - Toblerone introduced fruit & nut 100g and 400g bars last year - and will be backed by a £4m media campaign, including a six-month sponsorhip of ITV1's Pushing Daisies.The bars come in shelf-ready display packs of 36, with a rrp of 38p.Kraft has also launched Oreos into the UK, with a £4.5m media campaign including TV advertising.The sandwich-style biscuits come in 165g packets as well as a 66g pack and a 115g Mini Oreos pack.Meanwhile, Dairylea cheese has been given a revamp. The 85g Dairylea portions have been replaced with a 160g pack, rrp £1.15. And look out for Dairylea Dunkers with a new Nachos variant for dipping, rrp 65p.01242 236101



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 2 September 2019
RegionDieselLPGSuper ULUL
East132.3563.90140.80128.93
East Midlands132.1271.23141.73128.82
London131.70142.12129.26
North East130.66140.60128.17
North West131.39140.18128.47
Northern Ireland129.03134.10126.35
Scotland131.70139.60128.79
South East132.7358.90141.28129.68
South West131.9563.90140.12128.70
Wales130.9855.70137.19127.82
West Midlands131.6066.90140.32129.05
Yorkshire & Humber131.2384.90140.57128.52

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?