Forecourt Trader - 30 years at the heart of the fuel retailing community

Busy time for Kraft

31 March, 2008
Page 68 
Kraft Foods is putting some heavy investment behind a flurry of launches and revamps aimed at making its range more c-store friendly.
The company is strengthening its Toblerone range with the launch of a 35g fruit & nut bar this month. The new size extends the existing range - Toblerone introduced fruit & nut 100g and 400g bars last year - and will be backed by a £4m media campaign, including a six-month sponsorhip of ITV1's Pushing Daisies.The bars come in shelf-ready display packs of 36, with a rrp of 38p.Kraft has also launched Oreos into the UK, with a £4.5m media campaign including TV advertising.The sandwich-style biscuits come in 165g packets as well as a 66g pack and a 115g Mini Oreos pack.Meanwhile, Dairylea cheese has been given a revamp. The 85g Dairylea portions have been replaced with a 160g pack, rrp £1.15. And look out for Dairylea Dunkers with a new Nachos variant for dipping, rrp 65p.01242 236101

  • Weekly
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Weekly retail fuel prices: 2 September 2019
RegionDieselLPGSuper ULUL
East Midlands132.1271.23141.73128.82
North East130.66140.60128.17
North West131.39140.18128.47
Northern Ireland129.03134.10126.35
South East132.7358.90141.28129.68
South West131.9563.90140.12128.70
West Midlands131.6066.90140.32129.05
Yorkshire & Humber131.2384.90140.57128.52

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