Forecourt Trader - 30 years at the heart of the fuel retailing community

Ribena gets juicy

02 June, 2008
Page 66 

Ribena is supporting its new 100% Pure Juices with the launch of a 3m TV and radio ad campaign.

The Juicer campaign shows the difficulty of juicing your own fruit through a series of slow-motion shots - including a woman getting splatted with juice.

The company is spending 2.6m on the summer TV campaign, which will be supported by a 600,000 spend on breakfast radio, and runs until the end of July.

Ribena senior brand manager Ruth Irving says: "Our biggest-ever product launch will bring in new consumers to the 'good for me' category and will open up a new drinking occasion for Ribena - breakfast."

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
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South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
Wales131.3668.20132.82124.33
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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