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Ribena gets juicy

02 June, 2008
Page 66 

Ribena is supporting its new 100% Pure Juices with the launch of a 3m TV and radio ad campaign.

The Juicer campaign shows the difficulty of juicing your own fruit through a series of slow-motion shots - including a woman getting splatted with juice.

The company is spending 2.6m on the summer TV campaign, which will be supported by a 600,000 spend on breakfast radio, and runs until the end of July.

Ribena senior brand manager Ruth Irving says: "Our biggest-ever product launch will bring in new consumers to the 'good for me' category and will open up a new drinking occasion for Ribena - breakfast."

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Weekly retail fuel prices: 19 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.46131.58119.60
North East121.7959.90131.53118.66
North West122.0658.80129.31118.83
Northern Ireland121.4469.90127.23119.16
South East123.2769.90131.23120.66
South West122.83128.65119.82
West Midlands121.83129.90119.22
Yorkshire & Humber121.66129.86118.80

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