Forecourt Trader - 30 years at the heart of the fuel retailing community

Ribena gets juicy

02 June, 2008
Page 66 

Ribena is supporting its new 100% Pure Juices with the launch of a 3m TV and radio ad campaign.

The Juicer campaign shows the difficulty of juicing your own fruit through a series of slow-motion shots - including a woman getting splatted with juice.

The company is spending 2.6m on the summer TV campaign, which will be supported by a 600,000 spend on breakfast radio, and runs until the end of July.

Ribena senior brand manager Ruth Irving says: "Our biggest-ever product launch will bring in new consumers to the 'good for me' category and will open up a new drinking occasion for Ribena - breakfast."

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RegionDieselLPGSuper ULUL
East132.41131.92122.99
East Midlands131.66133.08122.31
London132.2955.90132.67122.45
North East131.02133.24120.36
North West131.66130.27121.42
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Wales131.24132.97121.42
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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