Forecourt Trader - 30 years at the heart of the fuel retailing community

Ribena gets juicy

02 June, 2008
Page 66 

Ribena is supporting its new 100% Pure Juices with the launch of a 3m TV and radio ad campaign.

The Juicer campaign shows the difficulty of juicing your own fruit through a series of slow-motion shots - including a woman getting splatted with juice.

The company is spending 2.6m on the summer TV campaign, which will be supported by a 600,000 spend on breakfast radio, and runs until the end of July.

Ribena senior brand manager Ruth Irving says: "Our biggest-ever product launch will bring in new consumers to the 'good for me' category and will open up a new drinking occasion for Ribena - breakfast."

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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