Forecourt Trader - 30 years at the heart of the fuel retailing community

Big brands get refreshed

04 August, 2008
Page 40 
Two of Imperial Tobacco's top brands - Golden Virginia and Windsor Blue - are available in new-look packs.
Windsor Blue packs use a more vibrant blue colour with silver lettering to give them a premium look. Windsor Blue King Size smooth is the first variant to get the new packaging - with packs available in the trade now. Windsor Blue Superkings smooth will be next, available later this month. The changes will be highlighted on all outers with a 'New pack inside' flash.Meanwhile Golden Virginia, which is the UK's best-selling roll-your-own tobacco, gets a new metallic pack design.In addition a series of special edition pack designs using a water theme are available for Richmond King Size and King Size smooth.Imperial's trade communications manager Iain Watkins comments: "As the down-trading dynamic continues, we still aim to give smokers a premium feel for their chosen brands." 0117 9636636

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Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East Midlands132.3882.90140.96129.04
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
South East132.9759.90141.37129.82
South West132.33140.93128.95
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

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