Forecourt Trader - 30 years at the heart of the fuel retailing community

Big cheese relaunch

07 October, 2008
Page 78 
Kraft Foods is relaunching Dairylea in a bid to remind mums about the "goodness and magic" of the brand.
The move highlights the fact that Dairylea is made with cheese and milk and is a good source of calcium. The relaunch is backed by a £6.5m TV campaign which includes the strapline "Dairylea...it's never grown up".The packs and logos have been given a fresh look and Dairylea Tribites has been rebranded Dairylea Bites and now has no artificial colours, flavours or preservatives.Jack Pipe, Kraft Foods convenience sales director, says: "It shows mums that we understand the need for food that their children will enjoy eating, while still getting the benefits of calcium." 01242 236101



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Weekly retail fuel prices: 10 June 2019
RegionDieselLPGSuper ULUL
East135.3166.90140.93130.00
East Midlands134.59140.57129.69
London134.50141.91130.33
North East133.19142.40129.15
North West134.1363.90139.73129.13
Northern Ireland131.34135.32128.05
Scotland134.25140.07129.86
South East135.2562.40141.74130.52
South West134.5167.90140.57129.57
Wales133.6764.90137.30128.83
West Midlands134.34140.64129.70
Yorkshire & Humber133.72140.40129.24

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