Forecourt Trader - 30 years at the heart of the fuel retailing community

Big cheese relaunch

07 October, 2008
Page 78 
Kraft Foods is relaunching Dairylea in a bid to remind mums about the "goodness and magic" of the brand.
The move highlights the fact that Dairylea is made with cheese and milk and is a good source of calcium. The relaunch is backed by a £6.5m TV campaign which includes the strapline "'s never grown up".The packs and logos have been given a fresh look and Dairylea Tribites has been rebranded Dairylea Bites and now has no artificial colours, flavours or preservatives.Jack Pipe, Kraft Foods convenience sales director, says: "It shows mums that we understand the need for food that their children will enjoy eating, while still getting the benefits of calcium." 01242 236101

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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