Forecourt Trader - 30 years at the heart of the fuel retailing community

Big cheese relaunch

07 October, 2008
Page 78 
Kraft Foods is relaunching Dairylea in a bid to remind mums about the "goodness and magic" of the brand.
The move highlights the fact that Dairylea is made with cheese and milk and is a good source of calcium. The relaunch is backed by a £6.5m TV campaign which includes the strapline "Dairylea...it's never grown up".The packs and logos have been given a fresh look and Dairylea Tribites has been rebranded Dairylea Bites and now has no artificial colours, flavours or preservatives.Jack Pipe, Kraft Foods convenience sales director, says: "It shows mums that we understand the need for food that their children will enjoy eating, while still getting the benefits of calcium." 01242 236101



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Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East132.41131.92122.99
East Midlands131.66133.08122.31
London132.2955.90132.67122.45
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
Scotland131.73131.43121.43
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
Wales131.24132.97121.42
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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