Forecourt Trader - 30 years at the heart of the fuel retailing community

The professionals

01 January, 2005
Page 51 
Orbit Professional is being joined by Orbit Professional White, a sugar-free pellet chewing gum that aims to reduce tooth stains and includes Bi-White to keep teeth naturally white.
The gum has been launched in response to consumer research that identified secondary needs from mouth freshening product in this case teeth whitening too. Packs highlight the key benefits of the gum.Meanwhile Orbit Professional, launched in September 2003, includes micro-granules to clean teeth in a way consumers can feel. The launch of Professional helped the Orbit brand return to growth after a significant sales dip.Orbit Professional White replaces Orbit Ice White.Recommended retail price for the Professional range is 45p. Wrigley will back Orbit with a 10.4m spend in 2005The mouth freshening category, which includes mints, gum and breath strips, is currently worth 389m and has grown by 10% over the last two years. Wrigley has a 68% share of the category.01752 701107



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East135.9360.77140.55130.16
East Midlands135.28141.26129.82
London135.21142.69130.48
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
Scotland135.09139.31129.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
Wales134.52138.23128.74
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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