Forecourt Trader - 30 years at the heart of the fuel retailing community

hydro gets relaunch

13 January, 2009
Page 48 
Lucozade Sport has relaunched Hydro Active in a bid to drive brand awareness.
To celebrate the relaunch, Lucozade is giving Forecourt Trader readers the chance to win cases of the product - five readers will each receive five cases.The relaunch is part of a move that sees Hydro Active join the Lucozade Sport range of drinks which the company says are proven to give consumers an edge.In addition, Lucozade Sport Hydro Active will benefit from a striking new pack design, which highlights its position as a low-calorie option (just 50 calories per 500ml) and reveals research proving that Lucozade Sport Hydro Active is more effective than water in keeping consumers hydrated.

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