Forecourt Trader - 30 years at the heart of the fuel retailing community

Powerade rugby ball

30 January, 2009
Page 56 
Coca-Cola Enterprises' sports drink brand Powerade has re-signed sponsorship deals with both the English and Welsh rugby union teams.
A new £1m campaign supports the sponsor-ships. This will include limited-edition packs, price promotions and an increased presence on the playing field. There is also a new press ad featuring three of England and Wales' top rugby players: Steve Borthwick, Paul Sackey and Shane Williams; which aims to bring to life the role of Powerade as the 'inner gear' of rugby. It claims to demonstrate that what you put inside is what you wear on the outside.08457 227 222



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
Scotland130.47133.90120.76
South East131.14134.22122.06
South West130.59131.37121.41
Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

Most read

As Shell and Gulf launch new loyalty programmes, do you welcome such schemes as a way of boosting business?

Calendar

See all events