Forecourt Trader - 30 years at the heart of the fuel retailing community

Nytol returns to TV

30 January, 2009
Page 56 
Natural sleep aid Nytol is back on TV this month with the second showing of its Aardman-produced 'claymation' ad featuring a character called Joan.
The ad was first screened last August and was a big success, resulting in a 39% uplift in sales during the 10-week campaign compared to the previous 10 weeks. This, according to AC Nielsen, translates into a 13% increase year-on-year. The 30-second commercial features Joan, who is exhausted from lack of sleep. On the advice of a friend she discovers Nytol, which helps her drift off into a natural sleep. The ad ends with a boisterous family scene and Joan waking refreshed and raring to go. There is then the familiar strapline: 'Good mornings follow a good Nytol'.The latest TV burst continues through to April and will be supported by print advertising in women's weeklies and monthlies as well as digital support.0845 762 6637

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?