Forecourt Trader - 30 years at the heart of the fuel retailing community

Pouches pack a punch

30 January, 2009
Page 59 
The Mars Pouch Collector promotion is back - and Mars says it promises to be the most successful to date.
The promotion which, according to Mars, saw a 5% uplift in sales last year returns to stores this month. It gives consumers the chance to redeem eight tear-off strips from the tops of the Mars pouches for a pair of cinema tickets. The 2009 activity will run across more products and include more cinemas to provide better value for consumers.Mars claims to be number one in bitesize with a 56.8% share of the market and the company expects this promotion to continue to drive sales in the category.Mars pouches and bitesize bags will be supported by a £7.8m promotional spend including TV and press advertising throughout 2009, up-weighted during the 12-week Mars pouch collector promotional period. To celebrate, Mars is giving away £250-worth of the pouches which include Maltesers and Revels.



My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 30 March 2020
RegionDieselLPGSuper ULUL
East118.96132.05114.52
East Midlands119.01131.46114.46
London119.6659.90134.71116.14
North East116.33131.57110.86
North West117.71131.66113.21
Northern Ireland113.94120.90108.13
Scotland117.18131.78111.83
South East120.0368.90132.46116.19
South West118.30130.34113.27
Wales116.8157.90127.95111.17
West Midlands118.8857.90135.85114.78
Yorkshire & Humber117.69131.84113.09

Most read

Have you put a new hygiene strategy in place for staff and customers to help minimise the spread of coronavirus?

Digital Edition