Forecourt Trader - 30 years at the heart of the fuel retailing community

Berry good news

27 February, 2009
Page 48 
Juiced energy berry is the latest addition to Coca-Cola Enterprises' (CCE's) Relentless range. It contains 50% juice including strawberry, raspberry and blackcurrant. It joins the existing origin, juiced energy tropical and inferno flavours and comes in a 500ml can. Relentless will be backed by a £6m marketing spend during the year.
According to AC Nielsen data, the energy drinks sector has grown by £72m in the past year with Relentless responsible for 30% of this growth. And 80% of Relentless sales since its launch in February 2006 have been incremental to the sector.Donna Warren, impulse channel shopper marketing controller at CCE, says: "In just three years Relentless has introduced innovative new varieties to suit different tastes and we expect Relentless juiced energy to continue to extend the brand's success in 2009."08457 227 2222 []

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 14 January 2019
RegionDieselLPGSuper ULUL
East Midlands128.74133.01119.88
North East127.91131.75118.33
North West128.68136.12119.49
Northern Ireland126.96126.30118.64
South East129.8761.90132.47120.93
South West129.14130.43120.42
West Midlands128.67132.51119.89
Yorkshire & Humber128.21133.99119.24

Most read

Are Tesco/VW's plans to build the largest EV charger network in supermarket car parks cause for concern for the traditional independent fuel retailer?


See all events