Forecourt Trader - 30 years at the heart of the fuel retailing community

New-look Mace drives sales

01 May, 2009
Page 4 

Wholesale distributor Palmer & Harvey unveiled a new format for its flagship symbol offer, Mace which is currently celebrating its 50th anniversary at last month's Pro-retail exhibition in Telford, Shropshire.

Michaela Honeywood, trade sector manager, and driving force behind the new Mace proposition said: "We have listened to our members and are delighted to offer a fresher and more contemporary symbol design to existing and potential members which will be supported with a host of financial benefits and initiatives over the coming months, all designed to promote retail excellence, and drive profitability among our member stores." She said the new Mace format featured a fresh modern fascia; innovative new strapline and marketing campaign, a new logo and bold internal graphics, all combined with best-in-class merchandising solutions.

"The new-look Mace has been trialled in a number of stores with positive sales growth and strong retailer and shopper feedback," she said.

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Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East Midlands132.3882.90140.96129.04
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
South East132.9759.90141.37129.82
South West132.33140.93128.95
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

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