Forecourt Trader - 30 years at the heart of the fuel retailing community
Gallo targets impulse
Published:  01 May, 2009

Global wine producer, E&J Gallo Winery is to roll out its Redwood Creek brand across the grocery and impulse sectors this month. There are three wines in the range, all with a rrp of £6.99: Cabernet Sauvignon, Merlot and Chardonnay. They are targeted at ABC1 males. David Mallory, impulse channel controller, explains: "This range is very red-centric. There are two reds and one white - research shows men prefer drinking red to white. There is good growth potential among male wine buyers." He says the marketing support will support the male bias with an emphasis on the great outdoors - adventuring, hiking, sailing and fishing.

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 11 February 2019
RegionDieselLPGSuper ULUL
East129.19130.05120.11
East Midlands128.65131.85119.33
London129.24131.37119.84
North East127.7068.90130.13117.97
North West128.32130.18118.59
Northern Ireland127.09126.23118.23
Scotland128.8953.70129.16118.91
South East129.5158.90131.97120.32
South West129.0567.90129.30119.93
Wales128.13126.45118.37
West Midlands128.4366.90133.17119.18
Yorkshire & Humber128.09132.66118.58

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