Forecourt Trader - 30 years at the heart of the fuel retailing community
Warburtons offers half as much
Published:  01 December, 2004

Warburtons has launched two half-loaves as well as relaunching one existing variant in the 400g size.

The new products are a full size loaf split in two, giving a full-sized slice but in a more convenient pack format.

The half-loaves of Warburtons Sourdough Batch (rrp 75p) and Stoneground Wholemeal (rrp 70p) will be available from January 20.

Also available from the same date is the Toastie loaf in a 400g half-loaf format (rrp 61p), aimed at the top-up shopper.

Sarah Miskell, category marketing controller at Warburtons, said: “More and people are purchasing these smaller sized loaves because it allows them to buy more of a selection of products but without the waste.”

01204 556600

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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