Forecourt Trader - 30 years at the heart of the fuel retailing community
Warburtons offers half as much
Published:  01 December, 2004

Warburtons has launched two half-loaves as well as relaunching one existing variant in the 400g size.

The new products are a full size loaf split in two, giving a full-sized slice but in a more convenient pack format.

The half-loaves of Warburtons Sourdough Batch (rrp 75p) and Stoneground Wholemeal (rrp 70p) will be available from January 20.

Also available from the same date is the Toastie loaf in a 400g half-loaf format (rrp 61p), aimed at the top-up shopper.

Sarah Miskell, category marketing controller at Warburtons, said: “More and people are purchasing these smaller sized loaves because it allows them to buy more of a selection of products but without the waste.”

01204 556600

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Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East Midlands130.41132.10120.99
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
South East131.14134.22122.06
South West130.59131.37121.41
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

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