Forecourt Trader - 30 years at the heart of the fuel retailing community
Warburtons offers half as much
Published:  01 December, 2004

Warburtons has launched two half-loaves as well as relaunching one existing variant in the 400g size.

The new products are a full size loaf split in two, giving a full-sized slice but in a more convenient pack format.

The half-loaves of Warburtons Sourdough Batch (rrp 75p) and Stoneground Wholemeal (rrp 70p) will be available from January 20.

Also available from the same date is the Toastie loaf in a 400g half-loaf format (rrp 61p), aimed at the top-up shopper.

Sarah Miskell, category marketing controller at Warburtons, said: “More and people are purchasing these smaller sized loaves because it allows them to buy more of a selection of products but without the waste.”

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Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East Midlands131.7067.90141.05127.78
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
South East132.3555.20140.48128.43
South West131.4959.90138.93127.63
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

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