Forecourt Trader - 30 years at the heart of the fuel retailing community

Easy eating snack appeal

29 May, 2009
Page 63 

New Mikado is an ultra-thin crunchy biscuit stick covered with smooth milk chocolate, with one end left uncoated to make on-the-go eating even easier.

And with the snacking biscuits sector booming, achieving 6.9% growth and valued at 98.2m (AC Nielsen 52 w/e Feb 21, 2009 GB unit sales), Mikado says it may be able to help convenience retailers take advantage of this sector.

The brand is supported by a 3m media investment this year including TV, digital and outdoor advertising - each communicating the quirky personality of the brand.

The Mikado 'on-the-go' 39g (17 sticks) snack pack (rrp 69p), featuring a 'flip top' opening for convenient snacking, claims to be perfect for impulse purchases and has real shelf appeal.

To celebrate the launch, Mikado is giving away 250-worth of the new 39g snack packs to one retailer.

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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