Forecourt Trader - 30 years at the heart of the fuel retailing community

Berry nice snacking

29 May, 2009
Page 64 

Snack a Jacks has launched two new flavours: berry and sweet chilli targeting consumers who want healthier snacks.

Pepsico is also giving Snack a Jacks a new look with a design that was created in consultation with consumers. The company says it includes stronger product shots and better differentiation between flavours, making it easier for consumers to navigate the fixture.

And by clearly displaying the actual fat content of the product on pack, Snack a Jacks aims to further increase sales with health conscious consumers.

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