Forecourt Trader - 30 years at the heart of the fuel retailing community

Optimax milestone

01 November, 2004
Page 5 
Shell has just sold its billionth litre of Optimax, which was launched in the UK in 2002.
According to the oil company, approximately one in eight Shell fuel customers buy Optimax, which is available at more than 900 UK forecourts.To mark the sale of the billionth litre, a Shell customer has been awarded an all-expenses paid Champagne reception at motoring event MPH 04.

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Weekly retail fuel prices: 13 May 2019
RegionDieselLPGSuper ULUL
East Midlands134.3163.90142.71128.51
North East133.45141.14128.34
North West133.87139.66128.19
Northern Ireland131.69134.87127.12
South East135.1064.90141.55129.70
South West134.4267.90138.19129.02
West Midlands134.0264.90141.51128.62
Yorkshire & Humber133.3863.90141.59128.06

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