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Hula Hoops' big campaign

03 August, 2009
Page 46 

To support its new on-pack promotion, interactive website and TV advertising campaign for Hula Hoops, United Biscuits is giving readers the chance to get their hands on five cases of Hula Hoops. There are five prizes available.

Launched in July, UB says the campaign ensures Hula Hoops will be the star performer for retailers this summer. It is launching the Golden Hoop Film Awards campaign to encourage consumers to pick up a pack of Hula Hoops - put them on their fingers and play with them!

Hula Hoops are available in four flavours: original, BBQ beef, salt & vinegar and cheese & onion. Rrps start at 35p. According to UB, Hula Hoops provide retailers with excellent sales and profit opportunities. The company says retailers should stock up now to make sure they take advantage of this increased exposure.





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