Forecourt Trader - 30 years at the heart of the fuel retailing community

Lucozade nets footie

28 August, 2009
Page 46 

Lucozade Sport is, once again, the Official Sports Drink of the Barclays Premier League.

Brand owner GlaxoSmithKline says the drink is the Premier League's longest-serving partner - it has been the Official Sports Drink of the league since its inception in 1992.

Caroline Karlstromer, director Lucozade Sport marketing, says: "Retailers can capitalise on the position of Lucozade Sport as the UK's number one sports drink among sports participants simply by ensuring they stock up on the range.

"Lucozade Sport is in a league of its own and really does offer a fantastic sales opportunity for retailers."

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