Forecourt Trader - 30 years at the heart of the fuel retailing community

Lenor's 'super sensorial' prize

28 August, 2009
Page 48 

P&G says Lenor's entire portfolio now boasts four times longer-lasting freshness because it incorporates the innovative perfume micro capsule technology.

According to the company, the perfume micro capsules diffuse through the clothes during the wash and remain intact until worn. Then, through touch, movement or heat, the capsules burst individually, each time releasing an invigorating waft of scent.

As part of the announcement, P&G is also unveiling two new scents in the 'super sensorial' Lenor Infusions range - 'struck by fuchsia' and 'gold orchid'. With fragrances designed by one of the world's top perfumiers, the new scents are said to be aimed at consumers who are looking for sensorial experiences to uplift their mood throughout the day.

P&G is giving retailers the chance to win two cases of the new Lenor 'struck by fuchsia'. There are five prizes up for grabs.

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East Midlands
North East
North West
Northern Ireland
South East
South West
West Midlands
Yorkshire & Humber

Most read

As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?