Forecourt Trader - 30 years at the heart of the fuel retailing community

Cadbury's new nibble

02 October, 2009
Page 74 

Cadbury has added Cadbury Dairy Milk (CDM) Caramel Nibbles to its bitesize range.

The Nibbles are small buttons of CDM chocolate with a caramel filling. They come in resealable 175g bags, rrp £1.79.

To communicate the launch, the Caramel Bunny is returning in an outdoor and press advertising campaign as well as in PR, sampling and online activity. Total media spend is more than £1m. Point of sale material is available.

Cadbury says CDM Caramel Nibbles should be merchandised alongside the rest of its bitesize range, which includes Cadbury Clusters, Raisins and Peanuts and CDM Giant Buttons. According to AC Nielsen figures, the existing range is already worth £21.9m.

0870 191 7343

www.cadbury.co.uk





  • Weekly
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    Average
Weekly retail fuel prices: 19 February 2018
RegionDieselLPGSuper ULUL
East124.25131.40121.51
East Midlands123.31131.42120.42
London123.68131.62121.32
North East122.66132.61119.81
North West123.1062.40130.04120.38
Northern Ireland122.5969.90128.90120.71
Scotland123.6452.70128.72120.42
South East124.0061.30132.15121.67
South West123.80131.55120.81
Wales123.0952.70129.85120.31
West Midlands122.56132.56120.01
Yorkshire & Humber122.5561.90131.42119.82

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