Forecourt Trader - 30 years at the heart of the fuel retailing community

Lucozade's on Alert

02 October, 2009
Page 74 

GlaxoSmithKline (GSK) is launching Lucozade Alert Plus energy shots backed by a £6m spend.

Available in an orange variety, Alert Plus comes in a 60ml pocket-size format. It is designed to help mental performance, focus, memory and altertness. It contains energy-releasing B vitamins and caffeine but no added sugar.

The £6m spend will include TV, digital and outdoor advertising as well as sampling.

Mark Sterratt, category controller at GSK, reckons energy shots is a "category for the future". "The format and functionality of energy shots meet the needs of current and future soft drinks customers and present a massive sales opportunity for retailers. The presence of trusted brands such as Lucozade in the market will rapidly accelerate consumer awareness."

08702 415132

My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 14 October 2019
RegionDieselLPGSuper ULUL
East Midlands131.62139.76127.57
North East131.03141.66126.72
North West131.3657.70141.67127.65
Northern Ireland129.55131.90125.63
South East132.5757.90140.14128.33
South West131.8867.90138.74127.41
West Midlands131.33140.68127.66
Yorkshire & Humber131.0784.90140.64127.33

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition