Forecourt Trader - 30 years at the heart of the fuel retailing community

Lucozade's on Alert

02 October, 2009
Page 74 

GlaxoSmithKline (GSK) is launching Lucozade Alert Plus energy shots backed by a £6m spend.

Available in an orange variety, Alert Plus comes in a 60ml pocket-size format. It is designed to help mental performance, focus, memory and altertness. It contains energy-releasing B vitamins and caffeine but no added sugar.

The £6m spend will include TV, digital and outdoor advertising as well as sampling.

Mark Sterratt, category controller at GSK, reckons energy shots is a "category for the future". "The format and functionality of energy shots meet the needs of current and future soft drinks customers and present a massive sales opportunity for retailers. The presence of trusted brands such as Lucozade in the market will rapidly accelerate consumer awareness."

08702 415132

www.lucozade.com





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Weekly retail fuel prices: 14 October 2019
RegionDieselLPGSuper ULUL
East132.12139.79127.55
East Midlands131.62139.76127.57
London131.82140.67128.38
North East131.03141.66126.72
North West131.3657.70141.67127.65
Northern Ireland129.55131.90125.63
Scotland132.15138.51127.55
South East132.5757.90140.14128.33
South West131.8867.90138.74127.41
Wales131.2464.90135.72126.82
West Midlands131.33140.68127.66
Yorkshire & Humber131.0784.90140.64127.33

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