Forecourt Trader - 30 years at the heart of the fuel retailing community

Lucozade's on Alert

02 October, 2009
Page 74 

GlaxoSmithKline (GSK) is launching Lucozade Alert Plus energy shots backed by a £6m spend.

Available in an orange variety, Alert Plus comes in a 60ml pocket-size format. It is designed to help mental performance, focus, memory and altertness. It contains energy-releasing B vitamins and caffeine but no added sugar.

The £6m spend will include TV, digital and outdoor advertising as well as sampling.

Mark Sterratt, category controller at GSK, reckons energy shots is a "category for the future". "The format and functionality of energy shots meet the needs of current and future soft drinks customers and present a massive sales opportunity for retailers. The presence of trusted brands such as Lucozade in the market will rapidly accelerate consumer awareness."

08702 415132

www.lucozade.com





  • Weekly
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Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East133.73138.71126.93
East Midlands132.86137.09126.21
London133.50140.13127.73
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
Scotland132.76140.06126.01
South East133.78139.62127.48
South West133.17138.78126.51
Wales132.4055.70133.90125.75
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

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