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Lucozade's on Alert

02 October, 2009
Page 74 

GlaxoSmithKline (GSK) is launching Lucozade Alert Plus energy shots backed by a £6m spend.

Available in an orange variety, Alert Plus comes in a 60ml pocket-size format. It is designed to help mental performance, focus, memory and altertness. It contains energy-releasing B vitamins and caffeine but no added sugar.

The £6m spend will include TV, digital and outdoor advertising as well as sampling.

Mark Sterratt, category controller at GSK, reckons energy shots is a "category for the future". "The format and functionality of energy shots meet the needs of current and future soft drinks customers and present a massive sales opportunity for retailers. The presence of trusted brands such as Lucozade in the market will rapidly accelerate consumer awareness."

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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East Midlands136.60139.38129.02
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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