Forecourt Trader - 30 years at the heart of the fuel retailing community

Easter Smartie pants

02 November, 2009
Page 42 

Nestlé Confectionery is adding a retro Smarties egg to its range for next Easter, complete with a mug. Graham Walker, Nestlé UK trade communications manager, says: "In tough times consumers are reassured by products that they remember from when they were young."

The product comeback, to be supported by a £500,000 media campaign including national press, online activity and PR, is part of Nestlé's spring confectionery offer which also includes Smarties Shaker eggs, Smarties Mini Eggs, the Aero filled egg and Bluebell the Milkybar cow.

According to Nestlé, filled and mini eggs accounted for 57% of the convenience channel's Easter confectionery sales (IRI impulse market, Easter period, 13 weeks to April 11 '09).

0800 63785385

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?