Forecourt Trader - 30 years at the heart of the fuel retailing community

Holidays are coming

27 November, 2009
Page 46 

Coca-Cola Enterprises (CCE) says it is getting ready for its biggest Christmas ever with seasonal campaigns for Coke and Schweppes.

Marketing includes an on-pack 'Greatest Gift' promotion on all 330ml can multipacks as well as 500ml and 2l bottles of Coca-Cola, Diet Coke and Coke Zero.

The iconic 'Holidays are Coming' ads are also back on screen to build anticipation leading up to the Christmas season, with Santa appearing on screens this month to drive the message.

In addition, there is a new TV campaign for Schweppes with the theme 'Christmas Entertainment from Schweppes', including voiceovers from comedy actors Martin Freeman, Matthew Holness and Doon Machikan.

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