Forecourt Trader - 30 years at the heart of the fuel retailing community

Big deal for Simply Coffee and Murco

01 February, 2010
Page 7 

Simply Coffee has signed a three-year contract with Murco to provide premium coffee to 130 of its refitted sites. This

will be the first time Murco has offered fresh ground coffee to its customers. Murco's general manager non-fuel, Tony Walker, commented: "We are committed to the best possible customer experience. We have continued to invest by improving our forecourt estate and see this partnership with Simply Coffee as adding significant value to our stores. Research shows that quality espresso-based products can be a true destination driver for the consumer."

Murco will sell Simply Coffee beverages at 1.29, delivering a 50% profit margin.

Simply Coffee managing director Jason McNally, added: "We are delighted to be working with Murco providing high quality beverages at a value price as well as delivering a new profit centre and income stream for their stores."





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East
East Midlands
London
North East
North West
Northern Ireland
Scotland
South East
South West
Wales
West Midlands
Yorkshire & Humber

Most read

As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?