Forecourt Trader - 30 years at the heart of the fuel retailing community

Fairy reaches big 50

01 February, 2010
Page 42 

The leading dish-care brand Fairy is 50 years old this year, and to celebrate Procter & Gamble is introducing a limited edition of the iconic white bottle. A heavyweight marketing campaign spanning print, online, in-store and TV kicks off this month, and is expected to trigger a clamour for the anniversary bottles, which are priced at £1.20.

Retailers need to be quick as there is enough stock for three months based on a first-come, first-served basis. P&G's trade communications manager, Paul Lettice says: "Fairy has been a favourite for 50 years, and achieved a record market share in 2009." 0800 597 3388

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Weekly retail fuel prices: 20 January 2020
RegionDieselLPGSuper ULUL
East Midlands132.93141.67128.44
North East131.55139.57126.67
North West132.1066.90140.54127.58
Northern Ireland129.82134.61125.46
South East133.80141.93129.03
South West132.9567.90139.13128.12
West Midlands132.7866.57142.07128.26
Yorkshire & Humber131.9963.90141.14127.34

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