Forecourt Trader - 30 years at the heart of the fuel retailing community

Werther's Chocolate

01 February, 2010
Page 42 

Leading hard-boiled sweet brand Werther's Original, is launching a new bagged chocolate offering this year called Original Chocolate.

The new range is available in three flavours milk, dark and chocolate caramels, in 125g bags with a rrp of £1.99. The launch is being supported with a £10m investment, including heavyweight TV advertising, according to Richard Drayson, the company's sales director. "The new launch will build on the brand's customer loyalty, driving incremental sales by attracting a more mature and discerning consumer to the Werther's brand."


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Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East Midlands132.86137.09126.21
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
South East133.78139.62127.48
South West133.17138.78126.51
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

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