Forecourt Trader - 30 years at the heart of the fuel retailing community

Werther's Chocolate

01 February, 2010
Page 42 

Leading hard-boiled sweet brand Werther's Original, is launching a new bagged chocolate offering this year called Original Chocolate.

The new range is available in three flavours milk, dark and chocolate caramels, in 125g bags with a rrp of £1.99. The launch is being supported with a £10m investment, including heavyweight TV advertising, according to Richard Drayson, the company's sales director. "The new launch will build on the brand's customer loyalty, driving incremental sales by attracting a more mature and discerning consumer to the Werther's brand."


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Weekly retail fuel prices: 18 November 2019
RegionDieselLPGSuper ULUL
East Midlands130.59139.47126.61
North East129.23139.06125.25
North West129.8364.92138.07126.36
Northern Ireland127.82133.40124.44
South East131.4769.90139.42127.48
South West130.5064.90136.17126.41
West Midlands130.33140.40126.46
Yorkshire & Humber129.8099.90138.58126.25

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