Forecourt Trader - 30 years at the heart of the fuel retailing community

McVitie's sat fat flash

02 March, 2010
Page 56 

McVitie's is returning to TV screens nationwide to drive consumer awareness of the further 50% reduction in saturated fat that came into effect across the McVitie's Digestives, HobNobs and Rich Tea standard biscuits in December. The six-week £1.3m campaign runs across a mixture of terrestrial and Sky channels. Sarah Heynen, marketing director, sweet biscuits at UBUK, says: "McVitie's is the nation's favourite biscuit brand, worth more than £231m, and is expected to become even more popular now the saturated fat has been reduced by a further 50% across the McVitie's portfolio without compromising on taste. A big flash on-pack communicates the reduction."


  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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