Forecourt Trader - 30 years at the heart of the fuel retailing community

Phileas Fogg in focus

02 March, 2010
Page 56 

Phileas Fogg is the subject of a first-quarter £2m marketing campaign which includes new pack designs and a new TV advertisement which expands on the 2009 theme of highlighting the authenticity of the Phileas Fogg ingredients and how they are sourced. The new pack design will use more colour to help consumers distinguish between different flavours in the range. Helen Warren-Piper, marketing director of bagged snacks at UBUK, says: "Since its relaunch last year, Phileas Fogg has had a significant impact on growing the premium bagged snacks segment, which is up 7% year-on-year."


  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East135.9360.77140.55130.16
East Midlands135.28141.26129.82
London135.21142.69130.48
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
Scotland135.09139.31129.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
Wales134.52138.23128.74
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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