Forecourt Trader - 30 years at the heart of the fuel retailing community

'Babol' gum launch

02 March, 2010
Page 56 

Chupa Chups is extending its range into bubblegum following the company's claims of record growth of 30% year-on-year in 2009 in a flat sugar confectionery market. The new range includes Bubbly Cotton Candy, available in tutti frutti flavour; Big Babol Bubblegum (six-piece pack, available in strawberry and tutti frutti flavours) and due for launch in June, Bubblegum lollipops available in cola and cherry flavours. Aimee Reason, Chupa Chups brand manager, comments: "The bubblegum market has been stagnant for years. We have taken the opportunity to reinvigorate the category by launching a range of bubblegum products at a time when consumers are engaged in the Chupa Chups brand." 01753 442100


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