Forecourt Trader - 30 years at the heart of the fuel retailing community

We're nuts about KP

29 March, 2010
Page 42 

United Biscuits (UB) has added Jumbo peanuts to its KP range. Described as the company's 'biggest ever peanuts', there are three varieties: salted, salt & vinegar, salt & pepper and spicy chilli. Salt & vinegar and spicy chilli are available in 75g handy packs. Price-marked versions are available at 79p. These two flavours as well as salt & pepper are available in 180g bags. The salted peanuts come in 200g bags.

Helen Warren-Piper, marketing director for bagged snacks at UB, reckons consumers are nuts about KP: "Last year an extra 300,000 households purchased KP, contributing to 12% growth taking us up to £39m at consumer sales value." She reckons the Jumbo range will drive trial of flavoured nuts.

0800 1380813

www.unitedbiscuits.com





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