Forecourt Trader - 30 years at the heart of the fuel retailing community

Red Bull's F1 on pack

26 April, 2010
Page 58 

In a first for the UK, Red Bull is bringing race-track excitement to its packaging with a new design featuring Red Bull Racing and F1 title challenger Sebastian Vettel. The special-edition multipacks available until July hit the shelves this month in a strategy expected to deliver £1.6m in incremental sales to the sports and energy category. The new design features across four-packs, eight-packs and cash and carry price-marked 24-packs for both Red Bull Energy and Red Bull Sugarfree. As the owner of two F1 teams, Red Bull is the most-seen brand in the sport with a 14.1% share of TV time. Tom Smith, Red Bull trade communications manager, said: "We advise retailers to stock up." 0207 434 0100

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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