Forecourt Trader - 30 years at the heart of the fuel retailing community

Squeeze the day

24 May, 2010
Page 62 

Red Bull is aiming to help consumers get the most from their day and retailers the most from the energy category with its new through-the-line 'Sets You Up' activity. Backed by a £6.3m investment, the new campaign which, following last month's launch has further bursts of activity in August and November is the result of company research which identified further opportunities for consumers to drink Red Bull. Specifically the study identified the need for transformational energy, such as early morning wanting to be on the ball on arrival at work; or leaving work and having the energy to put in a good workout. Red Bull has developed the creative platform 'Want to Squeeze Today Dry?" to complement 'Red Bull Gives You Wings'.

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Weekly retail fuel prices: 14 January 2019
RegionDieselLPGSuper ULUL
East Midlands128.74133.01119.88
North East127.91131.75118.33
North West128.68136.12119.49
Northern Ireland126.96126.30118.64
South East129.8761.90132.47120.93
South West129.14130.43120.42
West Midlands128.67132.51119.89
Yorkshire & Humber128.21133.99119.24

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