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Lucozade 'lites' up category

24 May, 2010
Page 64 

Lucozade Sport Lite is a new low-calorie version of the popular sports drink. Available in two flavours (lemon & lime and summer berries), each 500ml bottle has just 50 calories.


Brand owner GlaxoSmithKline (GSK) says the product is expected to help drive incremental sales.


Lucozade Sport Lite had been developed with the help of top athletes and sports scientists to reinforce its credibility with consumers. The launch is supported by a multi-million-pound campaign.


Retailers are encouraged to raise brand awareness by using point-of-sale in store.


To celebrate the launch, GSK is giving you the chance to win a selection of Lucozade Sport Lite drinks. Five prizes are up for grabs.

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