Forecourt Trader - 30 years at the heart of the fuel retailing community

Sparkling promotion

30 June, 2010
Page 42 

Coca-Cola Enterprises (CCE) is driving sales of its flavoured sparkling drinks range with its latest on-pack promotion. It gives shoppers the chance to receive 50p-worth of mobile credit on any major network with every purchase of a Fanta, Sprite or Dr Pepper promotional pack. Consumers text the unique on-pack code or enter online and 50p-worth of credit will be added to their pay-as-you-go or contract account. Running until September 30 on 330ml and 500ml packs, the campaign will be supported by a six-figure sum and include TV advertising. Selena Taylor, CCE's trade communications manager, said summer was a peak time for mobile usage and consumption of flavoured sparkling drinks: "Sales of Fanta, Sprite and Dr Pepper are set to increase significantly."

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Weekly retail fuel prices: 8 January 2018
RegionDieselLPGSuper ULUL
East Midlands123.8066.90131.14121.04
North East123.33133.44120.61
North West123.5767.90129.17120.84
Northern Ireland122.86127.40120.59
South East124.6153.90132.50122.01
South West124.13130.16121.34
West Midlands123.2263.57132.28120.53
Yorkshire & Humber123.3079.90131.79120.82

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