Forecourt Trader - 30 years at the heart of the fuel retailing community

New flavour boosts for Tropicana and Copella

26 July, 2010
Page 42 

Pepsico has enhanced its juice brands Tropicana and Copella with new flavour additions, to help drive growth and profits for retailers. The Tropicana range has been expanded with a new citrus blend orange & lemon, available in a 1ltr format, rrp 1.99. Following the success of the recently launched orange & lime variant (it delivered 60% incremental sales to the category, and became Tropicana's fifth best seller, according to Nielsen data), Pepsico is expecting similar success with orange & lemon. Meanwhile another top-seller, ruby breakfast, is being launched in a 1.5ltr format.

Copella is also targeting incremental sales with a new apple & cherry flavour. Available in a 750ml format, rrp 1.69, it is being supported with a neck collar promotion, including a money-off coupon to incentivise purchase. Sampling to an estimated 40,000 consumers has included last month's Hampton Court Flower Show and continues at picnic concerts across the country.

Copella marketing director Adrian Baty, said: "Retailers wanting to drive incremental sales should stock this alongside other Copella leading lines."

0118 9306666

www.pepsico.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?